Deloitte Ventures in Copenhagen manages the investment process and has structured the investor terms. Funds are transferred to a Deloitte bank account and disbursed to the Dangdi project, ensuring investors that the plan follows the outlined resources and timeline.
Goal
The goal is to develop a MLP (Minimum Lovable Product) and engage the first 1000 Daily Active Users (DAUs) and/or 2000 Monthly Active Users (MAUs)
Purpose
The purpose of the MLP is to secure a substantial venture capital investment within a 6-9 month timeframe:
Dangdi has written testimonies from concrete VCs, who intend to commit a €500k-€2M investment, when we have reached this goal.
-> Several other VCs are anticipated to follow suit, as this datapoint is what all VCs want to see.
Why this goal is attainable
The Dangdi lifestyle magazine has already attracted 420k target-group readers organically, demonstrating strong “proof-of-demand”. The same marketing strategy can be replicated, driving MLP downloads.
91% state they want to download and test out Dangdi. Main reasons: better interaction with the local lifestyle, uncensored communication, and deeper local communities.
At present, the target group mainly uses Chinese apps and consume China-related content. The MLP propagates high-quality local content, and local peer- services - currently unavailable.
Project
Our traction already indicates that we can drive large-scale users to download with a near-zero CAC.
MLP scope is to demonstrate the ability to also engage users. That means:
Consume content (preferably on a daily basis)
User interaction (comment, like, up/downvote, share)
UGC production (users start creating content)
Plan
Develop mobile MLP with 4 core services:
Local news in Chinese (non-existing today)
Running forum (10x enhanced UX)
Recommendations (non-existing today)
Events (non-exiting today)
Build AI tool that can generate local news articles in Chinese
Distribute smart hqUGC/PGC (push continuously, all channels)
Investment return
Social network business models are among the world’s most powerful and profitable business structures.
Especially when combined with eCommerce (social commerce).
5Y goal is to reach 10M DAUs
DAU
1M
10M
100M
ARPU (average)
$5-9
$15-30
$20-50
ARPU (dangdi)
$5
$13
$20
Gross profit
$100k
$100M
$0,5-1B
Valuation
$20-40M
$600M-1.2B
$10-35B
MOIC
5-10x
150-300x
3000-5000x
DAU = Daily Active Users
ARPU (average) = Average Revenue Per User (comparable social networks)
MOIC = Multiple On Invested Capital
Disclaimer: The numbers above do not constitute an offer to invest or investment advice. Information provided is for potential investors to conclude independently and/or seek professional advice. It is solely the responsibility of potential investors to investigate the creditworthiness of the numbers above. All background data can be displayed upon request.
